What follows is story of two similar but very different Real Estate investors.
This tale is a true story. I’ve altered the names to protect the innocent (and make a more interesting story 😉)
First of all, meet your two central heroes of this story.
Frustrated Frannie 🤦♀️ & Stress-Free Sally 🙋♀️
Both are aspiring Real Estate investors with grand visions, lofty goals, inspiring dreams, and an endless supply of hunger and ambition.
They both believe Real Estate is the proven path forward. They both share the same goals of Freedom:
- Freedom of time
- Freedom from financial concerns
- Freedom to leave a legacy for loved ones
- Freedom to fulfill their life purpose
- Freedom to do whatever they want, whenever, & wherever they want
The only difference is Frannie 🤦♀️ is feeling frustrated, and Sally 🙋♀️ is having no trouble sleeping at night. Sally is a having as that ‘peaceful easy feeling’ 🎶 (Eagles 1972)
Frannie 🤦♀️ is investing in a hot market, a market that is eggs 🍳 frying on asphalt hot. As a result, she is starting to feel stressed, panicked and… frustrated.
Good quality investment options are in short supply.
She finds the only way to make things work is to lower her standards, tighten her margins and accept something less than ideal.
When discussing acquisition strategies, strategies like ‘Bully’ and ‘Blind’ offers are bantered around. Hmm, 🤔 it all sounds a bit shady and precarious.
Unconditional offers, she can’t even have an inspection… what happens if the bank doesn’t like the property for financing … again, it sounds very risky.
- No time for diligence
- No time for analysis
- No time to ‘sleep on it’
Multiple offers, bidding wars, hundreds of thousands over list price, and at these rental levels, how will she make it break-even, let alone cash flow?
Arrrrggghh. Frannie’s feeling very frustrated.
Now let’s take a look at Sally’s 🙋♀️ situation. Sally has chosen a different market, and she has picked a Real Estate market at the beginning of an upwards trending cycle.
She has multiple high-quality investment-grade opportunities to choose from, with many exclusive off-market options.
All the properties she is looking at have solid and healthy numbers. Each will positively contribute to her bottom line.
She negotiated a discount off of list price (albeit a small discount, but not 20-30% over list price)
No bidding wars, no multiple offers, submitted an offer with multiple conditions.
Sally had time to complete her full diligence, cash flow analysis, stress-testing the property numbers, and getting her financing approved.
She even changed her mind a couple of times and extended her conditions because the financing approval wasn’t 100% complete.
AND she did all this over the computer without having to leave the comfort of her home.
Moral of the story & next steps…
Frannie 🤦♀️ and Sally 🙋♀️are two very similar people having two completely different investing experiences.
Which investors’ shoes 👟 would you like to be in?
Frustrated Frannie 🤦♀️ or stress-free Sally 🙋♀️?
If you are looking for a stress-free investing experience, please reach out. I can help.
Russell Westcott
#Inspire # Encourage #Love
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