In today’s episode, I’m going to talk about a currency that has more value than cryptocurrencies like Bitcoin or NFTs…

The currency of attention.

You might scoff or roll your eyes, but we live in an era of technology where views and likes can translate to more clients or more sales. But how do you connect with people whose worlds have widened and attention spans have shortened?

If you’ve been following my podcast for a while, you should know that I love a good acronym. I’m going to discuss my CLEAR formula, the EAR method of attention, and the ELF strategy, diving deep into each step so that you can keep moving with velocity.

I will share some examples of people in and outside of real estate who have taken their businesses to the next level. I will also present social media posts which I think did well in terms of getting their message across and throw in a few more tips (improv, anyone?) so that you can scale your real estate business.

Here are the key takeaways from my presentation:

  • The 3 levels of attention—earn, acquire, and reside
  • Amateur versus professional real estate entrepreneurs
  • Generate attention for your business through conversations, leverage, engagement, and active interest
  • How to contact and interact with influencers
  • Listen for pain and gain when communicating with people and then utilize emotion, logic, and FOMO

And so much more…

Tune in until the very end for a preview of my upcoming Real Estate Influencer Program.

YouTube Video



Enjoy this episode…

🔗 Resources & Links Mentioned in Episode:

Russell Westcott Youtube >> HERE

Raising Capital Academy >> HERE

Streetwise Mortgages >> HERE

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Russell Westcott
#Inspire # Encourage #Love

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RWP 078-Crack the Attention Code

by Oct 12, 2021Podcast0 comments

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